27 - 28 Febuary 2023

The Marketing Analytics Symposium Sydney (MASS) 2023

Leading marketing executives and academics from around the world will exchange views and research on cutting-edge marketing analytics. 

The Marketing Analytics Symposium - Sydney (MASS) is an annual event hosted by the University of New South Wales Sydney. It is the only and most important marketing analytics event in Australia and the largest gathering of marketing analytics academics and practitioners in the southern hemisphere in 2023. 

In the surrounds of Sydney Harbour, leading marketing executives and academics from around the world will exchange views and research on cutting-edge marketing analytics. MASS 2023 will feature an unparralled line-up of keynote and guest speakers sharing insights into findings, techniques, challenges, and emerging applications of marketing analytics. 

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Date: 27 - 28 Febuary 2023

Location: Pier One Sydney Harbour (11 Hickson Road Walsh Bay Sydney, NSW, 2000)

For any questions, please reach out to mass@unsw.edu.au

Save $110 on the full rate industry ticket
Use code IAPA2023 to pay just $455.35pp
Offer ends 30 Jan 2023

Meet the keynote speakers

Professor Marnik Dekimpe

Professor Marnik Dekimpe (Ph.D., University of California, Los Angeles) is Research Professor of Marketing at Tilburg University (The Netherlands) and Professor of Marketing at KU Leuven (Belgium). He has won best-paper awards in many top-tier marketing journals and was awarded an honorary doctorate from the University of Hamburg in Germany for his lifetime contributions to Marketing Research. He currently is an Associate Editor with the Journal of Marketing, the Journal of Marketing Research, the International Journal of Research in Marketing, the Journal of Retailing, and the Journal of the Academy of Marketing Science.